DIRECTORY > Picard Frozen Food

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   Picard Frozen Food

Please note that Picard Frozen Food are no longer trading in the UK! Obviously, this is not the case on the Continent, where if you are visiting, you will still be able to enjoy their amazing products. Of course, this is not the case in France where you will be able to enjoy many of their excellent products. Nothing like it exists in England. Their products are a credit to French cuisine.

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06/09/2012 - said : mark * * * * *


I live in paris, Picard is everywhere, which is nice, I have 0,2min away from my flat :D

now I tried to find Picard's shop in london as my gf is a big fan of their food there. I finaly came across the delivery service they do in london, my Gf lives in the center (zone 1) and can be delivered.

they ammount of arguments and reason for opening a picard (just one...) in london are overwhelming and picard, could grow exponentialy not only in the UK but in Belgium, Spain, Italy, Lux, Ger... (EU)

Why has no investment of such nature have been made already?

Given the increasingly international nature of our economies and societies as well as the important labour transfers (FR --> UK, BE, GER, etc..) London being the 8 city in world with the most french right after people (right after Montpelier) is good start to put a shop there)

and as a collateral effect you'll have the food enthusiasts shopping there.

03/12/2011 - robertilango said :

I wanted to buy some buche de noel ?!

i will have to ask my mother to import some from Paris .....

07/11/2011 - isabelletilden said :

Sadly I was one of the last clients of Picard in London and have been hoping for it to return ever since.... Yes, a shop (or two) in London would be a good idea, yes translated items and more delivery vans are required.... All these poor French people longing for their favourite frozen chain! WE want Picard in North London and South Kensington and all these places where they live...Do your market research and BRING BACK PICARD!!!

08/09/2011 - manonchiari said :

Please please please bring picard back to the uk this is an excellent idea and would do brilliantly for those who want quick easy good quailty meals!!
With the correct marketing this could be a gold mine!
the french are onto something big!!!

09/08/2011 - jyr19 said :

Dissappointed but not surprised.The delivery driver had great difficulty finding us and got stuck in a jam for hours.
Please Please Carrefour Auchan & Prisunic look again at coming to London which despite all apparences is a FOOD DESERT.Carrefour WE know your Southampton store closed in 1973 and was opposed by the council and vested interests.Your staff policies and lines are superb.We are now getting Tescos looted and run by morons.Tesco shut in Calais cos they tried the same game.Delhaize too pleae come to England and employ the same type of wonderful madamasoilles!Sorry our Current staff dont speak French but the customers do.
Otherwise 3 million Brits will have to continue making tiring day trips!

25/05/2011 - souris344 said :

please we want Picard back in london!!!!!!!!!!!!!!!

04/01/2011 - delacroixch said :

It is a real shame that picard stopped trading in London! as there is nothing equivalent neither in value nor in quality on the british market. For once the french could have had a real niche specially as there are so many french people living in london nowadays!!!!!

28/03/2010 - chenot6 said :

your market should be adapted to the market
how come your competition ( fleurimont frozen dish
expand ) they most do something right
you shall be aware of the players
and make a market research .
when i was in Paris i thouht about your company
my experience tells me that your sales people shall be
agressive like U.S.A
my background in Europe market export history
after six month a two years agreement of 2 millions cdn $ was sign
if you are interest to follow up
send me yours comments
as you already know ( yes we can )
Alain Chenot from France living in Montreal Quebec Canada

07/02/2010 - patriciaconnell said :

Sadly Picard closed their business in London a few years ago after they tried to enter the English market without opening shops but simply with poor phone/fax orders and a limited amount of vans to deliver around London thus only delivering in a limited number of London Boroughs.
They soon realised that to enter the British market they would need to increase their investment and translate all their packs which at that time were all in French.
Because the frozen food market was dramatically decreasing in value at the time, the decision was taken to pull out all together.


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